Portland's streets have been transformed into a vibrant spectacle of giant, vividly colored crows, and it's all for a good cause. This unique art installation, titled 'Wildwood: Follow the Crows', is a free, self-guided trail that combines art, a scavenger hunt, and a civic celebration. The brainchild of Laika, Downtown Portland Clean and Safe, OHSU Doernbecher Children's Hospital, and Wild in Art, this project is a testament to the power of community collaboration.
What makes this initiative particularly fascinating is its dual purpose. Firstly, it serves as a promotional campaign for the upcoming Laika movie, 'Wildwood', which tells the story of a young girl's adventure in a world of crows. The movie, based on the novels by Decemberists front man Colin Meloy, is set in Portland and showcases the city's unique charm. Secondly, the installation is a creative way to raise funds for OHSU Doernbecher Children's Hospital, with all 30 crow statues to be auctioned off after Halloween, supporting a noble cause.
The crows, standing at 6 feet tall, are not just visually stunning but also interactive. Each statue has a secret code at its base, allowing visitors to scan it and unlock a world of information. The Wildwood Follow the Trail app, available for download, provides a checklist, exclusive rewards, and fascinating facts about crows, making the experience both educational and engaging. This app-based approach adds a modern twist to the traditional scavenger hunt, encouraging participants to explore the city while interacting with the art.
The project's impact extends beyond the immediate visual spectacle. It highlights the artistic and cultural potential of Portland, a city known for its unique charm and creativity. By involving local artists in the hand-painting of the crows, the installation celebrates the city's artistic community and encourages participation in a civic event. Moreover, the collaboration between various organizations showcases the power of community engagement and the positive impact it can have on local initiatives.
In my opinion, 'Wildwood: Follow the Crows' is a brilliant example of how art can be used to engage and entertain while also serving a meaningful purpose. It raises a deeper question about the role of art in community building and the potential for creative initiatives to bring people together. The project's success in attracting attention and generating excitement is a testament to the power of such collaborations, and I believe it will leave a lasting impression on both residents and visitors to Portland.
